Doing business on the Internet is dynamic and risky. New entrants can quickly rise to the top and big brands can vanish overnight. That’s why it’s impressive when one company sticks around and does really well for more than a year or two. Take a look at these four companies that have totally won the Internet and how they did it.
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If you want to buy something on the Internet, Amazon is the place to go to compare the price of products from several different companies and brands. However, that is not what makes Amazon so special – the company offers a yearly membership that grants people free two-day shipping on most items. Customers love that they don’t wait long to receive the items they want while guaranteed the best price. Amazon started off as a place to sell used books but has morphed into an e-commerce giant. EBay has also done well in the space, but Amazon came out the winner in terms of total revenue.
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One of the biggest names on the Internet is “Google.” This company did so well that it transformed its name from a noun into a verb. Google is the preferred search engine of most people on the Internet. It beats out other search engines, such as Yahoo, Bing, Ask, and AOL. Google won the Internet because of its commitment to innovation. The company is constantly investing in new technology and delivering customers what they want. Google also performs well because of its contextual advertising and email services.
Facebook: Social Media
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Most people do two things every time they get on the Internet – check their email and visit social media. Facebook is the most popular social media site and it has lasted the test of time. The reason the company has done so well on the Internet is because of pure market share. There are more people on Facebook than any other social media site, so even more people join because they have the best chance of connecting with people they know. Instagram and Snapchat are popular, but Facebook offers a more comprehensive social media experience, so people stick around.
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Priceline provides travel services through Priceline.com, Booking.com, and Agoda.com. People can reserve a room at a hotel, buy airline tickets, book a rental car, or purchase travel packages for cruises, safaris, and more. The reason Priceline has done well is due to its quick ability to compare the price of travel services from several brands and then offer customers the best deal. Plus, people can book their accommodations directly from one of Priceline’s websites.
This is just a small sampling of impressive business expansion thanks to the Internet. Other businesses that deserve an honorable mention include JD.com, Salesforce.com, Tencent, Alibaba, and eBay. It’s just a matter of time before the next Internet company will make its mark on the world.