4 Ways Entrepreneurs Can Use Social Media More Effectively to Grow their Business

Do you ever feel like you are scrolling aimlessly through your social media become overwhelmed by all the content on your newsfeed? Not all of us have the time to sit, scroll, and post sporadically throughout the day. If you’re an entrepreneur then your social media channels are likely a large part of your livelihood, which means these channels should be given attention and dedication if you want to succeed and not become another unnoticed post on social media. There are a few ways to consciously take your social media game to the next level:

Set Goals

First, it’s important to know what your play is on social media. Is your end goal to drive traffic to your ecommerce site, grow brand awareness, utilize social media as a customer service tool, or something else? Once you decide on this then you can set measurable goals for your business’ social media accounts in order to achieve the overall goal. Some of these goals could be weekly, monthly, and/or yearly social media followership growth across channels, or it could be to drive $50,000 in sales to your online business in the first year.

Track Analytics

The way to measure these goals is to track your progress. Creating a spreadsheet and tracking your engagement, impression, and follower numbers on your different platforms is a great start. This way you can tell your progress over the course of time and analyze these numbers for any trends in growth that could be helpful to be aware of in the future.

You can find the analytics for Instagram within the platform in the profile view, there is a little bar graph symbol in the top right which will take you to your analytics. To check your Twitter analytics you can analytics.twitter.com to get extensive analytics on your account from the past few months. If you’re using a Facebook business page there are helpful insights on your page that can be used to track analytics from the platform.

Create a Content Calendar

Another helpful document to have is a content calendar, which can also be made in a spreadsheet format. Planning out content in advance is a great way to avoid last minute fluff posts or sub-par content. When using content calendars you can plan out as far as you want whether that is for the week or the month to give yourself a high-level overview of what topics you need to prepare content for. If you’re looking to share this calendar with your marketing team it is helpful to create it in a Google Docs spreadsheet on the shared Google Drive for everyone to edit and access it in the same place.

Schedule Posts

Once you have your content calendar set and the content is created you can use tools like Tweetdeck, Buffer, Planoly, and/or Hootsuite to schedule the content so you don’t have to worry about it. Depending on your social media budget you can use platforms like Hootsuite or Adobe Social to plan the content for all your social media channels all on one dashboard. If you can dedicate an hour a week to scheduling your content for the week ahead it can make managing your social accounts much less of a daunting task. Once they’re scheduled and go live all you have to do is field customer questions that may arise from the posts.

Image via Flickr by Rhionnan Floyd