With the rise of social media marketing and the growing popularity of mobile applications, many businesses are considering pulling the plug on a traditional website.  Think for a moment about the impact this could have on your entire marketing strategy. Though consumers may currently be distracted with Snapchat stories or Twitter rants, your website still holds a considerable amount...

How much do you know about your website customers? Sure you know what pages they like and what products they buy, but do you know what they think of your website? Do you know their path to purchase and customer journey? If the answer is no, then you could be holding back your potential revenue stream by creating poor...

As companies offer flexibility to employees in the workplace, more businesses are opting for BYOD policies where employees can use whatever technology they have to do their work. For the employee, this is an easy way to work on more expensive and modern technology that the company might not pay for while the employer saves money and resources. However,...

Do you ever feel like you are scrolling aimlessly through your social media become overwhelmed by all the content on your newsfeed? Not all of us have the time to sit, scroll, and post sporadically throughout the day. If you’re an entrepreneur then your social media channels are likely a large part of your livelihood, which means these channels...

Cybersecurity has become such a burning issue for every company out there that no one is ignoring it anymore. Even smaller companies who thought they were safe just a year ago have realized that a new breed of hackers is targeting small-to-medium enterprises just as happily as huge corporations. Whereas 2016 has definitely been the year of ransomware, 2017...

  Doing business on the Internet is dynamic and risky. New entrants can quickly rise to the top and big brands can vanish overnight. That's why it's impressive when one company sticks around and does really well for more than a year or two. Take a look at these four companies that have totally won the Internet and how they...

Many businesses focus on website development and social media for their marketing strategies. While these are useful tools for establishing your brand, they’re not the only way to get your name out there. One marketing tool that many small businesses seem to forget is third party review sites. These pages on Yelp, Angie’s List, and Urban Spoon can make...
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